不靠锦鲤要靠自己，1%其实是这样高效创造财富的
新年好。
开年分享最近很喜欢的一篇文章，原文来自Naval的twitter流，标题是《不靠运气的财富创造方法》。
在看似庸俗的如何致富标题下，是Naval关于财富创造的哲学性思考（是不是和李老师标题党风格很像哈哈）。这篇文章的推荐和翻译本来自愉悦资本的戴汨老师，我就不班门弄斧了。Naval是Angellist的创始人，也是Uber，Twitter等多个公司的天使投资人。
很多同学后台留言在等我写一写2018，其实用naval的话可以很好总结我的想法：获得特定的知识，勇于担当和利用杠杆。
Naval总结的方法建议大家没事拿出来多看一看，特别是做事之前和之后，会有不同看法。学习了学习方法再学习，才是李老师说要“学习学习再学习”的真正含义。
这个世界正在发生巨大的变化，新的未来需要的新的财富创造方式。过去一年一直在思考和实践杠杆的作用，比如代码和媒体是无需许可的杠杆 —— 他们是新富阶层背后的杠杆。你可以（越来越成为必须）创建代码和媒体，让他们在你睡觉的时候为你工作。
你的2019，有哪些杠杆？
技术在升级，媒体更在。媒体一直是我的杠杆，我也应该升级了：）
Enjoy！
Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy.
追求财富，而不是金钱或地位。财富是拥有可以让你在睡觉时赚钱的资产。金钱是我们如何交换时间和财富。地位是你在社会层级中的位置。
Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you.
了解正道的财富创造是可能的。如果你暗中鄙视财富，财富也将绕你而行。
Ignore people playing status games. They gain status by attacking people playing wealth creation games.
忽略那些玩弄地位的人。他们获得地位的方法，就是去攻击那些投身于财富创造游戏的人。
You’re not going to get rich renting out your time. You must own equity - a piece of a business - to gain your financial freedom.
你不会因为出租时间而致富。你必须拥有股权—一个企业的一部分—以获得财务自由。
You will get rich by giving society what it wants but does not yet know how to get. At scale.
你会通过为社会创造它想要的但却不知道如何获得的东西而致富。规模化的创造。
Pick an industry where you can play long term games with long term people.
选择一个行业，可以与长期的人一起长期做下去。
The Internet has massively broadened the possible space of careers. Most people haven't figured this out yet.
互联网大大拓宽了职业的可能空间。大多数人还没有想到这一点。
Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.
学会迭代。生活中的所有回报，无论是财富，关系还是知识，都来自复利。
Pick business partners with high intelligence, energy, and, above all, integrity.
选择高智商、高能量、最重要是诚信的商业伙伴。
Don't partner with cynics and pessimists. Their beliefs are self-fulfilling.
不要与愤世嫉俗者和悲观主义者合作。他们以为自己的信念总是对的。
Learn to sell. Learn to build. If you can do both, you will be unstoppable.
学会销售。学会创建。如果你能做到这两点，你将是不可阻挡的。
Arm yourself with specific knowledge, accountability, and leverage.
用特定的知识、责任担当和杠杆来武装自己。（后面会解释每一项）
Specific knowledge is knowledge that you cannot be trained for. If society can train you, it can train someone else, and replace you.
特定的知识是指那些你无法通过培训获得的知识。如果社会可以培训你，它可以训练别人并取代你。
Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now.
特定的知识是通过追求你内心的好奇心和激情来发现的，而不是当下的热门。
Building specific knowledge will feel like play to you but will look like work to others.
积累特定的知识会让你感觉在玩，但对别人看起来像是工作。
When specific knowledge is taught, it’s through apprenticeships, not schools.
当特定的知识被传授时，是通过学徒方式，而不是学校。
Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.
特定的知识通常具有高度技术性或创造性。它不能外包或自动化。
Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.
敢于担当，并以你自己的名义承担商业风险。社会会用责任、股权和杠杆效应来奖励你。
The most accountable people have singular, public, and risky brands: Oprah, Trump, Kanye, Elon.
最负担当的人有非凡的，公共影响力的和有风险的品牌：比如奥普拉，特朗普，坎耶，埃隆马斯克。
“Give me a lever long enough, and a place to stand, and I will move the earth.” - Archimedes
给我一个足够长的杠杆和一个支点，我将撬动地球。”- 阿基米德
Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).
财富需要杠杆。商业杠杆来自资本、人员以及没有边际复制成本的产品，比如代码和媒体。
Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment.
资本意味着金钱。为了筹集资金，运用你的特定知识，勇于担当，并表现出良好的判断力。
Labor means people working for you. It's the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don’t waste your life chasing it.
劳动力意味着别人为你工作。这是最古老，争夺最多的杠杆形式。劳动力杠杆可能会给你的父母留下深刻的印象，但不要浪费你的生命来追逐它。
Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you.
资本和劳动力是需要许可的杠杆。每个人都在追逐资本，但必须有人把它交给你。每个人都试图当领导，但必须有人跟随你。
Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep.
代码和媒体是无需许可的杠杆。他们是新富阶层背后的杠杆。你可以创建代码和媒体，让他们在你睡觉的时候为你工作。
An army of robots is freely available - it's just packed in data centers for heat and space efficiency. Use it.
一大堆机器人是免费提供的 - 他们因为热量和空间效率的原因，集中在数据中心里。你要使用他们。
If you can't code, write books and blogs, record videos and podcasts.
如果你无法编写代码，编写书籍和博客，录制视频和播客。
Leverage is a force multiplier for your judgement.
杠杆是你判断力的放大器。
Judgement requires experience, but can be built faster by learning foundational skills.
判断需要经验，但通过学习基础技能可以更快地建立。
There is no skill called “business.” Avoid business magazines and business classes.
“商业”不等于技能。避免商业杂志和商业课程。
Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.
研究微观经济学，博弈论，心理学，说服技巧，伦理学，数学和计算机。
Reading is faster than listening. Doing is faster than watching.
阅读比听更快。做比看更快。
You should be too busy to “do coffee," while still keeping an uncluttered calendar.
你应该忙的没时间“喝咖啡”，但同时保持干净的日历。
Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.
设定并执行有进取心的个人单位小时成本。如果解决一个问题获得的收益比每小时你的成本要低，请忽略它。如果外包任务的成本低于你的每小时费用，则将其外包。
Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.
努力工作。但是， 和谁一起工作，以及你在做什么，比你努力工作更重要。
Become the best in the world at what you do. Keep redefining what you do until this is true.
让自己成为在你做的事情上世界上最好的。不断重新定义你所做的事情，直到这是真的。
There are no get rich quick schemes. That's just someone else getting rich off you.
世界上没有快速致富的计划。那只是别人试图通过你快速致富而已。
Apply specific knowledge, with leverage, and eventually you will get what you deserve.
通过杠杆效应应用你的特定知识，最终你将得到你应得的。
When you're finally wealthy, you'll realize that it wasn't what you were seeking in the first place. But that's for another day.
当你终于富有的时候，你会发现它并不是你一开始就寻求的东西。但那是另一天的事情。
如果你有想法，让这里成为你的杠杆：-）
可以点击阅读原文，也欢迎分享至朋友圈。